Case Study: Getting Bent out of Shape for More Business
Product: Gel Stress Toy
Client: Health Food Store
What it was purchased for: As a gift to reward customers for spending over a certain amount.
Why it worked: The gel stress toy, which, unlike the foam rubber model, can be manipulated to change shape substantially. It was a good fit for the wellness brand since the act of squeezing and releasing has been proven to assist in relieving stress and provides light exercise for those with a muscle strain. The stress toys were branded with the store’s name and logo.
Results: After the promotion ended, the store received so many inquiries about the stress shapes that they began selling them as part of their inventory.
Source: PPB Newslink, Fresh Promotions Australia
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