Case Study: Good Deeds for Kids in Need

Sep 6

Good Deeds for Kids in Need Fundraising Tote Bag

Objective:

The Kids in Need Foundation (KINF) wanted to raise funds for their cause and held a gala for their supporters. To show their appreciation, the charity distributed these mesh totes at the end of the event.

Product:

Landscape Mesh Tote

Personalization:

The client added a white imprint of their organization’s logo, name, and tagline on the mesh totes.

Method of Distribution:

At the after-party, the event organizers had the bags lined up at the tables for the attendees to take on their way out. The bags contained a sampling of school supplies that KINF gives back to teachers and kids throughout the year.

Marketing Outcome:

KINF received positive feedback on the bags being used as “go-to summer totes,” helping raise awareness for their cause every time each bag is carried.

Kids in Need Foundation Mesh Tote Bags distributed at the after-party of their fundraising event

Source: BIC Graphic

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#2 Ad1 - Tote Bag Kept 4 Years

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