Case Study: Good Deeds for Kids in Need
Objective:
The Kids in Need Foundation (KINF) wanted to raise funds for their cause and held a gala for their supporters. To show their appreciation, the charity distributed these mesh totes at the end of the event.
Product:
Landscape Mesh Tote
Personalization:
The client added a white imprint of their organization’s logo, name, and tagline on the mesh totes.
Method of Distribution:
At the after-party, the event organizers had the bags lined up at the tables for the attendees to take on their way out. The bags contained a sampling of school supplies that KINF gives back to teachers and kids throughout the year.
Marketing Outcome:
KINF received positive feedback on the bags being used as “go-to summer totes,” helping raise awareness for their cause every time each bag is carried.
Source: BIC Graphic
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