Promotional products create something digital marketing can’t: a real-world, lasting connection to your brand. At a time when hybrid teams, virtual meetings, and inbox overload are the norm, the right branded item cuts through the noise and keeps your brand top of mind—literally in someone’s hand, on their desk, or in their everyday carry.

Do you wonder what realy you are paying for when there is a Set Up Charge or a PMS Match fee? Well, no more! We are here to help demystify this oft-confusing world for your promotional product need - with our comprehensive guide to understanding all of the terminology used. Covering topics such as die-cutting, screen printing, spot color, and much more, join us as we take an insider’s look at deciphering these complicated phrases and procedures.