Case Study: Improve Sales and Traffic
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Objective:
The hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their needs.
Product:
Various table tents designed to promote the hotel amenities
Personalization:
The messages on the table tents were tailored to the amenities offered by the hotel, and designs were updated seasonally to keep the content fresh and engaging. They were placed in different areas to ensure guests would encounter them in various contexts.
Method of Distribution:
Hotel staff placed table tents in guest rooms and common areas. The cleaning staff received specific instructions on where to place the table tents within the rooms. They were also distributed throughout the lobby and fitness center.
Marketing Outcome:
Restaurant and café sales increased, fitness center traffic went up, and more guests enjoyed the pool. The appropriately placed table tents served as a fun, gentle reminder of the available services, successfully encouraging guests to take advantage of on-site amenities.
Source: Warwick Publishing Co
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