Case Study: The Weather is Snow Joke
Objective:
A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They chose the Keep Warm Buddy Set, which includes a beanie, scarf, and gloves, since it would appeal to a broad spectrum of people.
Product:
Keep Warm Buddy Set
Industry:
Education
Method of Distribution:
The sets were sold at sporting events and on campus.
Marketing Outcome:
The sets enabled the school to raise enough money for the trip, and they plan to sell them again next year for the next camping trip.
Source: Warwick Publishing Co.
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